Female Foundry: Amplifying the voice of female entrepreneurs
#hear her voice

Joanna Catalano

Head of Agency APAC



Joanna Catalano is an experienced sales and marketing professional with over 15 years of experience managing sales and marketing teams, building trusted advisor relationships with multinational companies, and managing high impact change initiatives. Her in-depth digital experience managing clients spans across multiple industry verticals (Tech, FMCG, Finance, Online Retail), with deep knowledge on Travel.


Joanna has led both direct and consultative sales teams and is a driver of data and insights-led sales and marketing solutions. During her course of her career, Joanna has built new regional functions and revenue streams on multiple occasions, with proven success at both talent acquisition and development of high performing teams.


Culturally savvy, Joanna has international experience in Americas, Western and Eastern Europe as well as Asia, where she has spent the last eight years in both mature and emerging markets including Japan and Southeast Asia.


Joanna commenced her career in economic development partnering with the Ukrainian government on media and communications, and micro-lending for female start-ups, as it transitioned to a capitalist economy. To further her commitment to diversity and entrepreneurship, Joanna joined the board of Female Founders, a non-profit that seeks to increase VC funding of women-founded businesses.


With a passion for education and its critical role in enabling children to create a better future, she joined Imagin8ors, an Asiabased edtech start-up, as an investor and advisor. She also served as Vice Chair of the Singapore Interactive Advertising Bureau (IAB), led Women@Google Southeast Asia for over two years, and actively mentors and coaches through Google’s career guru network.


When not involved in any of the above, Joanna is a design aficionado, avid traveler, and foodie.